Music Video analysis

Here is an example:

‘Take on Me’ - AHA

1.Who are the artists, producer, director and production company behind it?

Director: Steve Barron 

Production Company: Limelight Productions, London

Producer: Simon Fields

Cinematographer: Oliver Stapleton

Editor: Richard Simpson @ Rushes Film Editing, London

Animation: Michael Patterson & Candace Reckinger

2.What is the record label?

Warner Brothers

3.Who are the target audience?

teenagers & young adults - women - comic book enthusiasts - because it is centred around the heart throb coming to life

4.Is there a narrative? If so, what’s the story?

A comic book hero comes to life and pulls a woman into the comic - they have adventures but in the real world, the lady in the café screws up the comic book and bad guys come to get the couple - she escapes - but he seems dead - yet later comes back to life!

5.Describe some of the cinematography; including camera work, editing, filters & special effects.

lots of close ups - to show the lead singer - extreme close ups to show the emotions - very notable for its animation and the way it crosses over with real life footage

6.Describe the mise-en-scene  – costume, lighting, make up, props, ‘acting’ etc. - high key lighting in the café to make it look naturalistic and boring - exciting and fast paced in the comic book world - even though it's black and white

7.What make it successful?

- the animation