Tuesday, 29 November 2016

HOMEWORK - DUE 12.12

Complete steps1-7 and add to your blog.


1.       Choose a TV commercial and answer the following questions/complete the tasks:
 
  1. What is the product and who are the company selling it?
 
Pick out 1 of each of the following. Describe it and explain its effect:
Camera shot type
Camera angle
Camera movement
Transition/edit
       ii.             
  1. What are their brand values?
 
  1. Describe the use of diegetic / non-diegetic sound – how does it help persuade audiences to spend their money on this product?
 
  1. Mise-en-scene – pick out aspects of setting, lighting, costume, acting, props & dialogue – describe them and explain their effectiveness.
  2. Consider the logos and the screen graphics – describe them and explain their effectiveness.
 
  1. Add some screengrabs.
 
2.       Make a ppt. presentation that defines and gives picture examples ofall of the different ways to advertise – e.g. print; viral; geurrilla etc.
3.       Upload this presentation to your blog
4.       The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories:
Pathos
Logos
Ethos
WRITE A BLOG ENTRY WITH A DEFINITION FOR EACH
5.       Use the Internet to  find at least one print advert from each of the three categories; pathos, logos, ethos.
-          Assemble the adverts in a PowerPoint presentation, using one slide for each category.
-          Annotate (label) each all adverts explaining how they fit into the category.
 
6.       Upload this presentation to your blog
7.       Choose a product or service and select 1 print advert and 1 TV advert for the same product.
Make a ppt. presentation which analyses the 2 adverts -  clearly headed up under the sections –
Media Forms
Audience
Institutions
Representation
 
(THIS IS THE MAIN TASKWORTH 20 MARKS OUT OF 30)
 
 
 

Wednesday, 6 January 2016

ASSIGNMENT 2


Advertising and marketing

Outcomes

ANALYSIS

1.     PPt PRESENTATION:

Compare two advertisements for the

same product or service across two different

media platforms.

Audio-visual:

• a television or radio advertisement

Print or web-based:

• an advertisement for a magazine,

newspaper or billboard

• a viral advertisement.

PRACTICAL

 

Present your ideas for advertising a single

product or service across two different

media platforms.

Audio-visual:

2. a ten frame storyboard for a television

advertisement

3. Print--based. A mock-up

design (PHOTOSHOP OR HAND-DRAWN) for:

• an advertisement for a magazine,

newspaper or billboard
 
 
 
Today’s tasks:
 
Work through your blog and fill in the marking tracker in the front of your exercise book.
RESEARCH AND PLANNING TASK 1 – ON BLOG PLEASE
Choose a TV commercial and answer the following questions/complete the tasks:
1.       What is the product and who are the company selling it?
2.       What are their brand values?
3.       Pick out 1 of each of the following. Describe it and explain its effect:
(i)                  Camera shot type
(ii)                Camera angle
(iii)               Camera movement
(iv)              Transition/edit
4.       Describe the use of diegetic / non-diegetic sound – how does it help persuade audiences to spend their money on this product?
5.       Mise-en-scene – pick out aspects of setting, lighting, costume, acting, props & dialogue – describe them and explain their effectiveness.
6.       Consider the logos and the screen graphics – describe them and explain their effectiveness.
7.       Add some screengrabs.