ASSIGNMENT 2

Advertising and marketing

Outcomes

ANALYSIS

1.     PPt PRESENTATION:

Compare two advertisements for the

same product or service across two different

media platforms.

Audio-visual:

• a television or radio advertisement

Print or web-based:

• an advertisement for a magazine,

newspaper or billboard

• a viral advertisement.

PRACTICAL

 

Present your ideas for advertising a single

product or service across two different

media platforms.

Audio-visual:

2. a ten frame storyboard for a television

advertisement

3. Print--based. A mock-up

design (PHOTOSHOP OR HAND-DRAWN) for:

• an advertisement for a magazine,

newspaper or billboard

 

 

 

Today’s tasks:

 

Work through your blog and fill in the marking tracker in the front of your exercise book.

RESEARCH AND PLANNING TASK 1 – ON BLOG PLEASE

Choose a TV commercial and answer the following questions/complete the tasks:

1.       What is the product and who are the company selling it?

2.       What are their brand values?

3.       Pick out 1 of each of the following. Describe it and explain its effect:

(i)                  Camera shot type

(ii)                Camera angle

(iii)               Camera movement

(iv)              Transition/edit

4.       Describe the use of diegetic / non-diegetic sound – how does it help persuade audiences to spend their money on this product?

5.       Mise-en-scene – pick out aspects of setting, lighting, costume, acting, props & dialogue – describe them and explain their effectiveness.

6.       Consider the logos and the screen graphics – describe them and explain their effectiveness.

7.       Add some screengrabs.